American Icon
About this book
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Reader Profile
4.5/5 · 412 readers · 363 pages · ≈ 6 h 43 m · Moderate
How long does it take to read American Icon?
About ≈ 6 h 43 m — 363 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is American Icon?
363 pages in its most-read edition.
What genre is American Icon?
It sits on the History shelves.
Is American Icon in the public domain?
No — it is still under copyright.
Who are the main characters in American Icon?
The main characters include Alan R. Mulally.
Where does American Icon take place?
It is set in United States.
Who wrote American Icon?
Bryce G. Hoffman.