Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

What genre is Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic?

It sits on the Business shelves.

Who wrote Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic?

Dr. Robert C. Worstell.