Buyology
About this book
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Reader Profile
3.8/5 · 61 readers · 227 pages · ≈ 4 h 12 m · Moderate
How long does it take to read Buyology?
About ≈ 4 h 12 m — 227 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Buyology?
227 pages in its most-read edition.
What genre is Buyology?
It sits on the Business shelves.
Is Buyology in the public domain?
No — it is still under copyright.
Who wrote Buyology?
Martin Lindstrom.