Eating the Big Fish
About this book
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Reader Profile
4.0/5 · 7 readers · 304 pages · ≈ 5 h 38 m · Moderate
How long does it take to read Eating the Big Fish?
About ≈ 5 h 38 m — 304 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Eating the Big Fish?
304 pages in its most-read edition.
What genre is Eating the Big Fish?
It sits on the Business shelves.
Is Eating the Big Fish in the public domain?
No — it is still under copyright.
Who wrote Eating the Big Fish?
Adam Morgan.