Make a Fortune Selling to Women

About this book

Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country? There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women. In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for how to sell to women and how to market to women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers: She doesn't want to play the game She doesn't think the salesperson views her as a legitimate decision maker She doesn't like the salesperson She doesn't trust the salesperson She doesn't think the salesperson is the right person for the job Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Discover exactly the right approach when selling to women and use it to close the deal.