Marketing Strategy & Management
About this book
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. -Amazon
Reader Profile
· Moderate
What genre is Marketing Strategy & Management?
It sits on the Business shelves.
Is Marketing Strategy & Management in the public domain?
No — it is still under copyright.
Who wrote Marketing Strategy & Management?
Diane M. Phillips.