Strategic Marketing Management, 11th Edition
About this book
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Reader Profile
· 314 pages · ≈ 5 h 49 m · Moderate
How long does it take to read Strategic Marketing Management, 11th Edition?
About ≈ 5 h 49 m — 314 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Strategic Marketing Management, 11th Edition?
314 pages in its most-read edition.
What genre is Strategic Marketing Management, 11th Edition?
It sits on the Business shelves.
Is Strategic Marketing Management, 11th Edition in the public domain?
No — it is still under copyright.
Who wrote Strategic Marketing Management, 11th Edition?
Alexander Chernev.