The Luxury Strategy
About this book
"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands
Reader Profile
4.0/5 · 7 readers · 472 pages · ≈ 8 h 44 m · Moderate
How long does it take to read The Luxury Strategy?
About ≈ 8 h 44 m — 472 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is The Luxury Strategy?
472 pages in its most-read edition.
What genre is The Luxury Strategy?
It sits on the Business shelves.
Who wrote The Luxury Strategy?
Jean-Noël Kapferer & Vincent Bastien.