The Practical Pocket Guide to Account Planning
About this book
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.
Reader Profile
4.0/5 · 8 readers · 156 pages · ≈ 2 h 53 m · Moderate
How long does it take to read The Practical Pocket Guide to Account Planning?
About ≈ 2 h 53 m — 156 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is The Practical Pocket Guide to Account Planning?
156 pages in its most-read edition.
What genre is The Practical Pocket Guide to Account Planning?
It sits on the Business shelves.
Is The Practical Pocket Guide to Account Planning in the public domain?
No — it is still under copyright.
Who wrote The Practical Pocket Guide to Account Planning?
Chris Kocek.