7 Secrets of Persuasion vs The 22 Immutable Laws of Branding: Which Should You Read?
Both live on shelves: Business
7 Secrets of Persuasion
"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a…
vs
The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the…
The verdict
- Readers rate The 22 Immutable Laws of Branding highest: The 22 Immutable Laws of Branding 4.0 · 7 Secrets of Persuasion 3.8.
- The 22 Immutable Laws of Branding has the widest readership — 22718 ratings behind its score.
Scores by source
| 7 Secrets of Persuasion | The 22 Immutable Laws of Branding | |
|---|---|---|
| Goodreads | — | 4.0 (22718) |
| Hardcover | 4.0 (1) | 4.0 (1) |
| Apple Books | — | 4.0 (53) |
Reception
| 7 Secrets of Persuasion | The 22 Immutable Laws of Branding | |
|---|---|---|
| Ratings | 1 | 22718 |
| Editions | 1 | 1 |
| Want to read | — | 46467 |
| Pages | 224 | — |