Aaker on Branding vs Insanely Simple: Which Should You Read?

Aaker on Branding David Aaker · 2014 220 pages · ≈ 4 h 04 m · Moderate

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these…

Insanely Simple Ken Segall · 2012 ★★★★☆ 3.9 256 pages · ≈ 4 h 44 m · Moderate

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25,…