Barking Up the Wrong Tree vs The 22 Immutable Laws of Branding: Which Should You Read?

Cover of Barking Up the Wrong Tree Barking Up the Wrong Tree Eric Barker · 2017 ★★★★☆ 4.1 320 pages · ≈ 5 h 56 m · Moderate

Barking up the wrong tree is an idiomatic expression in English, which is used to suggest a mistaken emphasis in a specific context. The phrase is an allusion to the mistake made by dogs when they believe they have…

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Cover of The 22 Immutable Laws of Branding The 22 Immutable Laws of Branding Al Ries & Laura Ries · 2014 ★★★★☆ 4.0 Moderate

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the…

The verdict

Scores by source

Barking Up the Wrong TreeThe 22 Immutable Laws of Branding
Goodreads 4.1 (17577) 4.0 (22718)
Hardcover 4.0 (71) 4.0 (1)
Google Books 2.0 (1) —
Apple Books 4.5 (92) 4.0 (53)

Reception

Barking Up the Wrong TreeThe 22 Immutable Laws of Branding
Ratings 17577 22718
Editions 5 1
Want to read 36361 46467
Pages 320 —

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