Blue Ocean Strategy, Enhanced Edition vs Purple Cow, New Edition: Which Should You Read?

Both live on shelves: Business

Blue Ocean Strategy, Enhanced Edition

Blue Ocean Strategy, Enhanced Edition W. Chan Kim & Renée Mauborgne Moderate Find on Amazon

vs

Purple Cow, New Edition

Purple Cow, New Edition Seth Godin ★★★★☆ 4.4 Moderate Find on Amazon

The verdict

Very close on paper — pick by the themes that pull you more.

Side by side