Ice to the Eskimos vs The Tanning of America: Which Should You Read?

Ice to the Eskimos Jon Spoelstra · 1997 ★★★★☆ 4.1 275 pages · ≈ 5 h 06 m · Moderate

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book,…

The Tanning of America Steve Stoute · 2011 ★★★★☆ 4.0 322 pages · ≈ 5 h 58 m · Moderate

"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. …