Influence: Science and Practice vs The Power of Cult Branding: Which Should You Read?

Both live on shelves: Business

Influence: Science and Practice

Influence: Science and Practice Robert B. Cialdini · 2012 ★★★★☆ 4.2 80 pages · ≈ 1 h 29 m · Moderate Find on Amazon

The Power of Cult Branding

The Power of Cult Branding Matthew W. Ragas & Bolivar J. Bueno · 2002 ★★★★☆ 3.6 201 pages · ≈ 3 h 43 m · Moderate Find on Amazon

The verdict

Readers rate Influence: Science and Practice higher: 4.2 vs 3.6 from 183663 votes.
Influence: Science and Practice is the quicker read — about 1 hours vs 3 for The Power of Cult Branding.