Never Lose a Customer Again vs The Customer Rules: Which Should You Read?

Both live on shelves: Customer relations

Never Lose a Customer Again

Never Lose a Customer Again Joey Coleman · 2018 ★★★★☆ 4.1 368 pages · ≈ 6 h 49 m · Moderate Find on Amazon

The Customer Rules

The Customer Rules Lee Cockerell · 2013 ★★★★☆ 4.1 189 pages · ≈ 3 h 30 m · Moderate Find on Amazon

The verdict

Ratings are close: 4.1 vs 4.1 — either is a safe pick by score.
The Customer Rules is the quicker read — about 3 hours vs 6 for Never Lose a Customer Again.