Predictably Irrational, Revised and Expanded Edition vs The 22 Immutable Laws of Branding: Which Should You Read?
Both live on shelves: Business
Predictably Irrational, Revised and Expanded Edition
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational "A marvelous book… thought provoking and highly entertaining." —Jerome…
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The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the…
The verdict
- Readers rate Predictably Irrational, Revised and Expanded Edition highest: Predictably Irrational, Revised and Expanded Edition 4.4 · The 22 Immutable Laws of Branding 4.0.
- The 22 Immutable Laws of Branding has the widest readership — 22718 ratings behind its score.
How to choose
Scores by source
| Predictably Irrational, Revised and Expanded Edition | The 22 Immutable Laws of Branding | |
|---|---|---|
| Goodreads | — | 4.0 (22718) |
| Hardcover | 4.0 (1) | 4.0 (1) |
| Google Books | 4.0 (15) | — |
| Apple Books | 4.5 (274) | 4.0 (53) |
Reception
| Predictably Irrational, Revised and Expanded Edition | The 22 Immutable Laws of Branding | |
|---|---|---|
| Ratings | 274 | 22718 |
| Editions | — | 1 |
| Want to read | — | 46467 |
| Pages | 383 | — |