Primalbranding vs Star Brands: Which Should You Read?

Primalbranding Patrick Hanlon · 2006 ★★★★☆ 4.1 272 pages · ≈ 5 h 02 m · Moderate

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every…

Star Brands Carolina Rogoll & Debbie Millman · 2015 256 pages · ≈ 4 h 44 m · Moderate

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and…