Scientific Advertising vs Ultimate Success Secret: Which Should You Read?
Both live on shelves: Business
Scientific Advertising
Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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The verdict
- Readers rate Scientific Advertising highest: Scientific Advertising 4.2 · Ultimate Success Secret 3.9.
- Scientific Advertising is the quickest read — about 2 hours vs 7 for Ultimate Success Secret.
- Ultimate Success Secret has the widest readership — 58 ratings behind its score.
How to choose
Scores by source
| Scientific Advertising | Ultimate Success Secret | |
|---|---|---|
| Goodreads | — | 3.9 (58) |
| Hardcover | 3.8 (8) | 4.0 (1) |
| Google Books | 4.5 (2) | — |
| Apple Books | 4.5 (48) | — |
Reception
| Scientific Advertising | Ultimate Success Secret | |
|---|---|---|
| Ratings | 48 | 58 |
| Editions | 12 | 19 |
| Want to read | — | 82 |
| Pages | 112 | 398 |