My Life in Advertising vs The Attention Merchants: Which Should You Read?

My Life in Advertising Claude C. Hopkins · 1966 ★★★★☆ 4.3 318 pages · ≈ 5 h 53 m · Moderate

This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his…

The Attention Merchants Tim Wu · 2016 ★★★★☆ 4.0 416 pages · ≈ 7 h 42 m · Moderate

"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--