Advanced Marketing Management vs Storynomics: Which Should You Read?

Both live on shelves: Marketing, Business

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 320 pages · ≈ 5 h 56 m · Moderate Find on Amazon

Storynomics

Storynomics Robert McKee & Thomas Gerace · 2018 ★★★★☆ 4.0 Moderate Find on Amazon

The verdict

Very close on paper — pick by the themes that pull you more.

The verdict

Side by side