Contagious vs The Attention Merchants: Which Should You Read?
Both live on shelves: Advertising, Consumer behavior, Marketing, Business
Contagious
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy…
vs
The Attention Merchants
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Contagious is the quickest read — about 4 hours vs 7 for The Attention Merchants.
- Contagious has the widest readership — 436 ratings behind its score.
Scores by source
| Contagious | The Attention Merchants | |
|---|---|---|
| Hardcover | 3.7 (62) | 4.0 (38) |
| Google Books | 5.0 (2) | — |
| Apple Books | 4.0 (436) | 4.5 (19) |
Reception
| Contagious | The Attention Merchants | |
|---|---|---|
| Ratings | 436 | 38 |
| Editions | 6 | 6 |
| Pages | 250 | 416 |