Accidental Genius vs The Copywriter's Handbook: Which Should You Read?

Accidental Genius Mark Levy · 2010 ★★★★☆ 3.8 190 pages · ≈ 3 h 31 m · Moderate

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society.…

The Copywriter's Handbook Robert W. Bly · 1985 ★★★★☆ 3.8 352 pages · ≈ 6 h 31 m · Moderate

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing…