Strategisches Marketingmanagement, 11. Auflage
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About this book
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Leserprofil
· 314 Seiten · ≈ 5 h 49 m · Mittel
Wie lange dauert das Lesen von Strategic Marketing Management, 11th Edition?
Etwa ≈ 5 h 49 m — 314 Seiten, bei rund 250 Wörtern pro Seite und 225 Wörtern pro Minute.
Wie viele Seiten hat Strategic Marketing Management, 11th Edition?
314 Seiten in seiner meistgelesenen Ausgabe.
Welches Genre hat Strategic Marketing Management, 11th Edition?
Es steht in den Regalen Business.
Ist Strategic Marketing Management, 11th Edition gemeinfrei?
Nein — es ist noch urheberrechtlich geschützt.
Wer hat Strategic Marketing Management, 11th Edition geschrieben?
Alexander Chernev.