2 Bücher ähnlich wie Zufälliges Genie
Das Copywriter-Handbuch
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and…
Gemeinsame Themen: Business writing, Business
Resonate
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
Gemeinsame Themen: Business writing, Business