8 Bücher ähnlich wie Werbeheadlines, die reich machen
Ogilvy über Werbung
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
Gemeinsame Themen: Advertising, Business
Boutique
A () is a retail shop that deals in high end fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (apothēkē) "storehouse".
Gemeinsame Themen: Advertising, Success in business
Alchemie
15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]
Gemeinsame Themen: Advertising, Business
Verkaufen 101
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing…
Gemeinsame Themen: Success in business, Business
Competing Against Luck
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more…
Gemeinsame Themen: Success in business, Business
Contagious: Warum Dinge ansteckend sind
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Gemeinsame Themen: Advertising, Business
Vorhersehbarer Umsatz
<b>GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE, WITH THE “SILICON VALLEY SALES BIBLE”</b><br>
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"Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com." <br>
<i>SHELLY DAVENPORT - VP Worldwide Sales at Replicon &amp; ex-VP Corporate Sales…
Gemeinsame Themen: Success in business, Business
Built to Last: Die Erfolgsgewohnheiten visionärer Unternehmen
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write James C. Collins and Jerry I.
Porras in this groundbreaking…
Gemeinsame Themen: Success in business, Business