9 Bücher ähnlich wie Boutique
Werbeheadlines, die reich machen
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more…
Gemeinsame Themen: Advertising, Success in business
Alchemie
15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]
Gemeinsame Themen: Advertising, Marketing
Mein Leben in der Werbung
This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Gemeinsame Themen: Advertising, Biography & Memoir
Contagious: Warum Dinge ansteckend sind
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Gemeinsame Themen: Advertising, Marketing
Die Aufmerksamkeitsfabrik
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Gemeinsame Themen: Advertising, Marketing
Jab, Jab, Jab, Right Hook
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's…
Gemeinsame Themen: Success in business, Marketing
Das Ende der Mode
"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends.
It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were…
Gemeinsame Themen: Marketing, Biography & Memoir
Keine Tränen mehr
hard rock
Gemeinsame Themen: Biography & Memoir
Die Unendlichkeitsmaschine
Even by the standard of a tech industry stacked with so-called geniuses, Demis Hassabis is a special case. Born poor in North London to immigrant parents, a chess prodigy by age five and wizard coder in his teens, he turned down a seven figure offer before turning 18 to feed his insatiable scientific curiosity at Cambridge. Later, he added a neuroscience PhD to his computer science skills to…
Gemeinsame Themen: Biography & Memoir