3 Bücher ähnlich wie Database-Marketing: Mit Data Mining zum erfolgreichen Direktmarketing

Was nach Database-Marketing: Mit Data Mining zum erfolgreichen Direktmarketing lesen — ähnliche Bücher, passend über gemeinsame Themen.

Warum wir kaufen Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Mittel The science, mechanics, demographics, and dynamaics of shopping. Gemeinsame Themen: Consumer behavior, Business

Contagious: Warum Dinge ansteckend sind Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Mittel In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Gemeinsame Themen: Consumer behavior, Business

Die 22 unveränderlichen Gesetze des Brandings Al Ries & Laura Ries · 2014 This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.… Gemeinsame Themen: Business

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