5 Bücher ähnlich wie Eating the Big Fish

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Das ist Marketing! Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Mittel This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares... Purchase this in-depth summary to learn more. Gemeinsame Themen: Marketing, Business

Eis für die Eskimos Jon Spoelstra · 1997 · ★ 4.5 · 275p · ≈ 9h · Mittel You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't… Gemeinsame Themen: Marketing, Business

Marketingstrategie & Management Diane M. Phillips · 2023 Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a… Gemeinsame Themen: Marketing, Business

Aaker über Branding David Aaker · 2014 · 220p · ≈ 7h · Mittel "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on… Gemeinsame Themen: Marketing, Business

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Gemeinsame Themen: Marketing, Business

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