8 Bücher ähnlich wie Jab, Jab, Jab, Right Hook
Nie wieder einen Kunden verlieren
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy,…
Gemeinsame Themen: Customer relations, Marketing
Social Media Marketing: Strategien und Konzepte
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.
Gemeinsame Themen: Internet marketing, Business
Das ist Marketing!
This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares... Purchase this in-depth summary to learn more.
Gemeinsame Themen: Marketing, Business
Eis für die Eskimos
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't…
Gemeinsame Themen: Marketing, Business
Marketingstrategie & Management
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a…
Gemeinsame Themen: Marketing, Business
Aaker über Branding
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…
Gemeinsame Themen: Marketing, Business
The Tanning of America
"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the…
Gemeinsame Themen: Marketing, Social aspects, Business
Traffic Secrets
Buy now to get the main key ideas from Russell Brunson’s Traffic Secrets Having a great product or service is vitally important for today’s entrepreneurs. But many mistakenly think that their creation alone will generate mass consumership. It will not. Russel Brunson’s Traffic Secrets (2020) explains how to self-manufacture several streams of customer traffic in today’s increasingly digital…
Gemeinsame Themen: Internet marketing, Business