6 Bücher ähnlich wie Ogilvy über Werbung
Werbeheadlines, die reich machen
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more…
Gemeinsame Themen: Advertising, Business
Alchemie
15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]
Gemeinsame Themen: Advertising, Business
Contagious: Warum Dinge ansteckend sind
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Gemeinsame Themen: Advertising, Business
Die 22 unveränderlichen Gesetze des Brandings
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
Gemeinsame Themen: Business
Building a StoryBrand 2.0
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. If you use the wrong words to talk about your product,…
Gemeinsame Themen: Business
Lila Kuh, Neuauflage
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products…
Gemeinsame Themen: Business