10 Bücher ähnlich wie Primalbranding

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Sternmarken Carolina Rogoll & Debbie Millman · 2015 · 256p · ≈ 8h · Mittel For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid… Gemeinsame Themen: Brand name products, Marketing, Business

Eating the Big Fish Adam Morgan · 1999 · 304p · ≈ 10h · Mittel EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of… Gemeinsame Themen: Brand name products, Marketing, Business

Database-Marketing: Mit Data Mining zum erfolgreichen Direktmarketing Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin · 2010 Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product… Gemeinsame Themen: Consumer behavior, Business

Warum wir kaufen Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Mittel Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer… Gemeinsame Themen: Consumer behavior, Marketing, Business

Das ist Marketing! Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Mittel 1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Gemeinsame Themen: Marketing, Business

Eis für die Eskimos Jon Spoelstra · 1997 · ★ 4.5 · 275p · ≈ 9h · Mittel You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't… Gemeinsame Themen: Marketing, Business

Marketingstrategie & Management Diane M. Phillips · 2023 Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a… Gemeinsame Themen: Marketing, Business

Aaker über Branding David Aaker · 2014 · 220p · ≈ 7h · Mittel "A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related… Gemeinsame Themen: Marketing, Business

Contagious: Warum Dinge ansteckend sind Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Mittel In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Gemeinsame Themen: Consumer behavior, Marketing, Business

Verkaufen 101 Zig Ziglar · 2003 · 96p · ≈ 3h · Mittel Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing… Gemeinsame Themen: Success in business, Business

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