3 Bücher ähnlich wie Resonate
Das Copywriter-Handbuch
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and…
Gemeinsame Themen: Business writing, Business
Zufälliges Genie
When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting, a technique he’s used for…
Gemeinsame Themen: Business writing, Business
Verkaufen ist menschlich
To Sell Is Human ...in 30 minutes is the essential guide to quickly understanding the important sales lessons outlined in Daniel H. Pink's best-selling book, To Sell Is Human: The Surprising Truth About Moving Others. In To Sell Is Human, renowned author Daniel H. Pink contends that the line between seller and customer has blurred, and that everyone, no matter their occupation, spends most of…
Gemeinsame Themen: Persuasion, Business