12 Bücher ähnlich wie Die Aufmerksamkeitsfabrik
Contagious: Warum Dinge ansteckend sind
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Gemeinsame Themen: Advertising, Consumer behavior, Marketing, Business
Mein Leben in der Werbung
This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Gemeinsame Themen: Advertising, Psychological aspects
Alchemie
15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]
Gemeinsame Themen: Advertising, Marketing, Business
Ogilvy über Werbung
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
Gemeinsame Themen: Advertising, Business
Database-Marketing: Mit Data Mining zum erfolgreichen Direktmarketing
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
Gemeinsame Themen: Consumer behavior, Business
Warum wir kaufen
The science, mechanics, demographics, and dynamaics of shopping.
Gemeinsame Themen: Consumer behavior, Marketing, Business
Das ist Marketing!
This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares... Purchase this in-depth summary to learn more.
Gemeinsame Themen: Marketing, Business
Eis für die Eskimos
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't…
Gemeinsame Themen: Marketing, Business
Marketingstrategie & Management
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a…
Gemeinsame Themen: Marketing, Business
Aaker über Branding
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…
Gemeinsame Themen: Marketing, Business
Werbeheadlines, die reich machen
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more…
Gemeinsame Themen: Advertising, Business
Boutique
A () is a retail shop that deals in high end fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (apothēkē) "storehouse".
Gemeinsame Themen: Advertising, Marketing