5 Bücher ähnlich wie Das Copywriter-Handbuch
Zufälliges Genie
When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting, a technique he’s used for…
Gemeinsame Themen: Business writing, Business
Resonate
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
Gemeinsame Themen: Business writing, Business
Die 22 unveränderlichen Gesetze des Brandings
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
Gemeinsame Themen: Business
Building a StoryBrand 2.0
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. If you use the wrong words to talk about your product,…
Gemeinsame Themen: Business
Lila Kuh, Neuauflage
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products…
Gemeinsame Themen: Business