Icône américaine
About this book
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Profil du lecteur
4.5/5 · 412 lecteurs · 363 pages · ≈ 6 h 43 m · Modéré
Combien de temps pour lire American Icon ?
Environ ≈ 6 h 43 m — 363 pages, à raison d'environ 250 mots par page et 225 mots par minute.
Combien de pages fait American Icon ?
363 pages dans son édition la plus lue.
Quel est le genre de American Icon ?
Il se trouve dans les rayons History.
American Icon est-il dans le domaine public ?
Non — il est encore sous droits d'auteur.
Qui sont les personnages principaux de American Icon ?
Les personnages principaux incluent Alan R. Mulally.
Où se déroule American Icon ?
L'histoire se déroule à United States.
Qui a écrit American Icon ?
Bryce G. Hoffman.