3 livres semblables à Aaker sur le branding
Incroyablement simple
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains'
Steve Jobs, BusinessWeek, May 25, 1998
To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology…
Thèmes communs : Marketing, Business
Alchimie
15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]
Thèmes communs : Marketing, Business
Pourquoi nous achetons
The science, mechanics, demographics, and dynamaics of shopping.
Thèmes communs : Marketing, Business