4 livres semblables à Des titres publicitaires qui vous rendent riche

Quoi lire après Des titres publicitaires qui vous rendent riche — des livres semblables, appariés par thèmes communs.

Ogilvy sur la publicité David Ogilvy · 1983 · ★ 4.3 · 224p · ≈ 7h · Modéré This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. Thèmes communs : Advertising, Business

Alchimie Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Modéré 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Thèmes communs : Advertising, Business

Contagieux Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Modéré In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Thèmes communs : Advertising, Business

Construire pour durer Jim Collins & Jerry I. Porras · 1994 · ★ 3.5 · 355p · ≈ 11h · Modéré "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write James C. Collins and Jerry I. Porras in this groundbreaking… Thèmes communs : Success in business, Business

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