7 livres semblables à Boutique
Des titres publicitaires qui vous rendent riche
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more…
Thèmes communs : Advertising, Success in business
Alchimie
15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]
Thèmes communs : Advertising, Marketing
Contagieux
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Thèmes communs : Advertising, Marketing
Jab, Jab, Jab, crochet du droit
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's…
Thèmes communs : Success in business, Marketing
La fin de la mode
"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends.
It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were…
Thèmes communs : Marketing, Biography & Memoir
Plus de larmes
hard rock
Thèmes communs : Biography & Memoir
La machine à l'infini
Even by the standard of a tech industry stacked with so-called geniuses, Demis Hassabis is a special case. Born poor in North London to immigrant parents, a chess prodigy by age five and wizard coder in his teens, he turned down a seven figure offer before turning 18 to feed his insatiable scientific curiosity at Cambridge. Later, he added a neuroscience PhD to his computer science skills to…
Thèmes communs : Biography & Memoir