5 livres semblables à Contagieux

Quoi lire après Contagieux — des livres semblables, appariés par thèmes communs.

Alchimie Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Modéré 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Thèmes communs : Advertising, Marketing, Business

Ogilvy sur la publicité David Ogilvy · 1983 · ★ 4.3 · 224p · ≈ 7h · Modéré This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. Thèmes communs : Advertising, Business

Pourquoi nous achetons Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Modéré The science, mechanics, demographics, and dynamaics of shopping. Thèmes communs : Consumer behavior, Marketing, Business

Aaker sur le branding David Aaker · 2014 · 220p · ≈ 7h · Modéré "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on… Thèmes communs : Marketing, Business

Des titres publicitaires qui vous rendent riche David Garfinkel · 2006 · 148p · ≈ 4h · Modéré From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more… Thèmes communs : Advertising, Business

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