13 livres semblables à Créer des récits signature
Storynomics : Le pouvoir de la narration dans le marketing
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his…
Thèmes communs : Storytelling, Marketing
Résonne
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
Thèmes communs : Business communication, Persuasion
La fin de la mode
"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends.
It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were…
Thèmes communs : Marketing, Biography & Memoir
De l'argent à brûler
INSTANT NEW YORK TIMES BESTSELLERFrom the bestselling author of House of Cards and Power Failure comes the sweeping tale of a powerful and controversial financial empire, set against the turbulent backdrop of a rapidly changing Wall Street.On March 22, 2021, Leon Black, the brilliant and fearsome billionaire founder of investment firm Apollo Global Management, resigned. For more than three…
Thèmes communs : Biography & Memoir
Plus de larmes
NEW YORK TIMES BESTSELLER • An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist“A damning portrait.”—Associated Press“A page-turning drama that raises life-or-death questions about the world’s largest healthcare conglomerate.”—Jonathan Eig, Pulitzer Prize–winning author of King:…
Thèmes communs : Biography & Memoir
Un échec colossal du bon sens
A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers is a 2009 non-fiction book written by Lawrence G. McDonald and Patrick Robinson which chronicles the events surrounding the bankruptcy of Lehman Brothers in the context of the 2008 financial crisis and the subprime mortgage crisis. The work is divided into a prologue, an epilogue, and twelve chapters.
Thèmes communs : Biography & Memoir
La machine à l'infini
An Instant New York Times Bestseller • One of NPR's Best Books of the Year • Nominated for the Financial Times Business Book of the Year From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing companyEven by the standard of a…
Thèmes communs : Biography & Memoir
Pour l'amour des restaurants
A playful, soup-to-nuts guide to creating a restaurant, and a love letter to those who make the struggle palatable, the resilience possible, and the journey more fun—restaurant people.There is no secret ingredient to opening a successful restaurant—in this business everything matters.It’s one thing to work in an established restaurant and a whole other beautiful challenge to turn an empty room…
Thèmes communs : Biography & Memoir
Clients fous
Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.America is in the midst of a service crisis that has left a wake of disillusioned customers…
Thèmes communs : Biography & Memoir
Formule de prospérité pour les restaurants™
Drawing on his decades of experience as a restaurateur, David Scott Peters offers this specific, hands-on guidebook for independent restaurant owners.
Focusing on the operational and cultural aspects of running a restaurant, Peters offers a system―the Restaurant Prosperity Formula™―that allows these businesses to not only survive but thrive in one of the world’s most competitive industries.
In…
Thèmes communs : Biography & Memoir
Argent. Patrimoine. Assurance-vie.
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times.To be clear, this book is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street.It…
Thèmes communs : Biography & Memoir
La Californie en feu
NATIONAL BESTSELLER2022 Winner of the Golden Poppy Award for Nonfiction (California Independent Booksellers Alliance)A revelatory, urgent narrative with national implications, exploring the decline of California’s largest utility company that led to countless wildfires — including the one that destroyed the town of Paradise — and the human cost of infrastructure failurePacific Gas and…
Thèmes communs : Biography & Memoir
La nouvelle carte du monde
A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “A master class on how the world works.” —NPR Pulitzer Prize-winning author and global energy expert, Daniel Yergin offers a revelatory new account of how energy revolutions, climate battles, and geopolitics are mapping our future The world is being…
Thèmes communs : Biography & Memoir