3 livres semblables à Marketing de la base de données
Pourquoi nous achetons
The science, mechanics, demographics, and dynamaics of shopping.
Thèmes communs : Consumer behavior, Business
Contagieux
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Thèmes communs : Consumer behavior, Business
Les 22 lois immuables du branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
Thèmes communs : Business