Aaker sur le branding
David Aaker
· 2014
· 220p · ≈ 7h · Modéré
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…
Thèmes communs : Marketing, Business