3 livres semblables à Ogilvy sur la publicité

Quoi lire après Ogilvy sur la publicité — des livres semblables, appariés par thèmes communs.

Des titres publicitaires qui vous rendent riche David Garfinkel · 2006 · 148p · ≈ 4h · Modéré From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more… Thèmes communs : Advertising, Business

Alchimie Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Modéré 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Thèmes communs : Advertising, Business

Contagieux Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Modéré In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Thèmes communs : Advertising, Business

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