8 livres semblables à Storynomics : Le pouvoir de la narration dans le marketing

Quoi lire après Storynomics : Le pouvoir de la narration dans le marketing — des livres semblables, appariés par thèmes communs.

Ceci est le marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Modéré This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares... Purchase this in-depth summary to learn more. Thèmes communs : Marketing, Business

La glace aux Esquimaux Jon Spoelstra · 1997 · ★ 4.5 · 275p · ≈ 9h · Modéré You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't… Thèmes communs : Marketing, Business

Stratégie et management marketing Diane M. Phillips · 2023 Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a… Thèmes communs : Marketing, Business

Aaker sur le branding David Aaker · 2014 · 220p · ≈ 7h · Modéré "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on… Thèmes communs : Marketing, Business

Incroyablement simple Ken Segall · 2012 · ★ 3.9 · 256p · ≈ 8h · Modéré 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology… Thèmes communs : Marketing, Business

Alchimie Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Modéré 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Thèmes communs : Marketing, Business

Pourquoi nous achetons Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Modéré The science, mechanics, demographics, and dynamaics of shopping. Thèmes communs : Marketing, Business

Le bronzage de l'Amérique Steve Stoute · 2011 · 322p · ≈ 10h · Modéré "The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the… Thèmes communs : Marketing, Business

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