6 livres semblables à Le guide du copywriter
Génie accidentel
"Mark Levy teaches readers a wonderful mental technology, freewriting, that helps you dive deep into your unconscious to discover treasures."—B. J. Bueno, coauthor of The Power of Cult Branding
 
When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so…
Thèmes communs : Business writing, Business
Résonne
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
Thèmes communs : Business writing, Business
$100M Chapitres Perdus
The Vault Is Open: The Secret Chapters Have Been Revealed
From the Author of the Record-Breaking $100M Series (OVER 5,000,000 Copies Sold in the series)
This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math."
Translation: They work too well for specific situations.
What's Inside…
Thèmes communs : Business
Les 22 lois immuables du branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
Thèmes communs : Business
Construire un StoryBrand 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource…
Thèmes communs : Business
La vache pourpre, nouvelle édition
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
Thèmes communs : Business