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About this book
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Profil Pembaca
3.9/5 · 7 pembaca · 304 halaman · ≈ 5 h 38 m · Menengah
Berapa lama waktu membaca Eating the Big Fish?
Sekitar ≈ 5 h 38 m — 304 halaman, dengan asumsi kira-kira 250 kata per halaman pada 225 kata per menit.
Berapa halaman Eating the Big Fish?
304 halaman pada edisi yang paling banyak dibaca.
Apa genre Eating the Big Fish?
Buku ini ada di rak Business.
Apakah Eating the Big Fish domain publik?
Belum — masih dilindungi hak cipta.
Siapa penulis Eating the Big Fish?
Adam Morgan.