Manajemen Pemasaran Strategis, Edisi 11
About this book
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Profil Pembaca
· 314 halaman · ≈ 5 h 49 m · Menengah
Berapa lama waktu membaca Strategic Marketing Management, 11th Edition?
Sekitar ≈ 5 h 49 m — 314 halaman, dengan asumsi kira-kira 250 kata per halaman pada 225 kata per menit.
Berapa halaman Strategic Marketing Management, 11th Edition?
314 halaman pada edisi yang paling banyak dibaca.
Apa genre Strategic Marketing Management, 11th Edition?
Buku ini ada di rak Business.
Apakah Strategic Marketing Management, 11th Edition domain publik?
Belum — masih dilindungi hak cipta.
Siapa penulis Strategic Marketing Management, 11th Edition?
Alexander Chernev.