9 buku mirip Butik
Headline Iklan yang Membuat Anda Kaya
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.
The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting…
Tema bersama: Advertising, Success in business
Alkimia
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with…
Tema bersama: Advertising, Marketing
Kontagius
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Tema bersama: Advertising, Marketing
Branding Dasar
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to…
Tema bersama: Success in business, Marketing
Pedagang Perhatian
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Tema bersama: Advertising, Marketing
Jab, Jab, Jab, Hook Kanan
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's…
Tema bersama: Success in business, Marketing
Akhir Mode
"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends.
It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were…
Tema bersama: Marketing, Biography & Memoir
Tidak Ada Lagi Air Mata
NEW YORK TIMES BESTSELLER • An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist“A damning portrait.”—Associated Press“A page-turning drama that raises life-or-death questions about the world’s largest healthcare conglomerate.”—Jonathan Eig, Pulitzer Prize–winning author of King:…
Tema bersama: Biography & Memoir
Mesin Keabadian
An Instant New York Times Bestseller • One of NPR's Best Books of the Year • Nominated for the Financial Times Business Book of the Year From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing companyEven by the standard of a…
Tema bersama: Biography & Memoir