マーケティング戦略とマネジメント
About this book
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. -Amazon
読者プロフィール
· 普通
Marketing Strategy & Managementのジャンルは？
Businessの書棚にあります。
Marketing Strategy & Managementはパブリックドメインですか？
いいえ — まだ著作権保護中です。
Marketing Strategy & Managementの著者は誰ですか？
Diane M. Phillips。